SEO (Search Engine Optimization) is a process that makes your website more easily found in the search engines. Search engine results are influenced by the SEO inside the website and external SEO; the more key information you have in your site, the higher it ranks and the more visible it is to your customers. For HVAC companies that want an online presence, internal SEO is crucial to its success.
A strong SEO strategy can help bring direct traffic to your website and enhance your search engine results. Because Search Engines try to deliver the most accurate results, with smart SEO you can increase your traffic quality – not just quantity.
Google estimates that 14 billion searches are performed on their site every month. Some estimates state that 99% of search engine based clicks to sites come from the first ten results (first page), and 97% come from the first three results. This means if your business is not on the first page, it has only a 1% chance of being seen. See why you need SEO?